POSM – Key to success for direct salesadmin
POSM (also called POPM or POP) stands for “Point of Sale Materials”. These are advertising materials that are used to communicate product information to the consumers at the point of sale. There are many types of POSMs which are used by companies for their advertising campaigns. Some of them includes Posters, Hanger, Shelf Talker, Leaflets & Wobblers etc. All these POSMs are deployed on POP or POS.
Types of POSM:
There are no fix types, shapes & sizes of POSMs in the market however can be categorized basis their application in retail.
3, Shelf tray
4. Demo booth
6. Welcome gate
7. Window frame
8. Gondola head
10. Activation booth
With many years of extensive experience in POSM production, it’s a great hounor for Cat Thien Minh to be a part of your strategic partner. Please contact us through: