POSM – Key to success for direct sales

POSM (also called POPM or POP) stands for “Point of Sale Materials”. These are advertising materials that are used to communicate product information to the consumers at the point of sale. There are many types of POSMs which are used by companies for their advertising campaigns. Some of them includes Posters, Hanger, Shelf Talker, Leaflets & Wobblers etc. All these POSMs are deployed on POP or POS.   Types of POSM: There are no fix types, shapes & sizes of POSMs in the market [...]